10 Types Of Entry Level Digital Marketing Jobs
Here are 10 types of entry-level digital marketing jobs:
- Social media specialist: A social media specialist manages a company’s social media accounts, creates content, and monitors engagement with followers.
- Content writer: A content writer produces written material for a company’s website, blog, or other digital platforms. They may also optimize content for search engines and track its performance.
- SEO specialist: An SEO specialist focuses on improving a company’s visibility in search engine results by optimizing website content, conducting keyword research, and analyzing website traffic.
- Email marketing coordinator: An email marketing coordinator creates and manages email campaigns to promote products or services to customers.
- PPC specialist: A PPC specialist manages pay-per-click advertising campaigns, including search and display ads on platforms like Google Ads and Facebook Ads.
- Marketing coordinator: A marketing coordinator assists in the planning and execution of marketing campaigns, including email marketing, social media, and advertising.
- Analytics specialist: An analytics specialist analyzes website and marketing data to identify trends and opportunities for improvement.
- Digital marketing assistant: A digital marketing assistant provides support to other digital marketing professionals, including social media specialists, content writers, and SEO specialists.
- Affiliate marketing coordinator: An affiliate marketing coordinator manages relationships with affiliates and promotes a company’s products or services through affiliate marketing programs.
- Conversion rate optimization specialist: A conversion rate optimization specialist focuses on improving a website’s ability to convert visitors into customers by analyzing user behavior and testing different design and content elements.
Social media specialist
A social media specialist is a digital marketing professional who manages a company’s social media accounts. Their primary responsibility is to create and curate content that engages with the company’s followers and promotes the brand’s image. They develop social media strategies that align with the company’s goals and create a content calendar to ensure a consistent posting schedule.
Social media specialists also monitor engagement with the brand on social media platforms and respond to comments and messages from followers. They track and analyze social media metrics to identify trends and opportunities for improvement.
To become a social media specialist, a bachelor’s degree in marketing, communications, or a related field is often preferred. Relevant experience in social media marketing or a related field is also necessary. Strong communication skills, creativity, and the ability to work under tight deadlines are essential for success in this role.
Content writer
A content writer is a digital marketing professional who creates written material for a company’s website, blog, or other digital platforms. Their primary responsibility is to produce high-quality content that engages with the audience and drives traffic to the website. Content writers must have excellent writing skills and the ability to write in a tone that matches the brand’s voice.
Content writers also optimize their content for search engines by incorporating relevant keywords and conducting research to identify popular topics in their industry. They may collaborate with other marketing professionals, such as SEO specialists and social media specialists, to ensure that their content is optimized for each platform.
To become a content writer, a bachelor’s degree in journalism, marketing, communications, or a related field is often preferred. Relevant experience in content creation or a related field is also necessary. Strong writing skills, attention to detail, and the ability to work under tight deadlines are essential for success in this role.
SEO specialist
An SEO specialist is a digital marketing professional who focuses on improving a company’s visibility in search engine results pages (SERPs). Their primary responsibility is to optimize website content and structure to increase organic traffic from search engines.
SEO specialists conduct keyword research to identify the terms and phrases that potential customers are searching for, and then optimize website content to target those keywords. They also work on improving the website’s technical structure, such as ensuring that it loads quickly and has a mobile-responsive design.
SEO specialists also monitor website traffic and search engine rankings to identify trends and opportunities for improvement. They may collaborate with other marketing professionals, such as content writers and social media specialists, to ensure that their work is aligned with the overall digital marketing strategy.
To become an SEO specialist, a bachelor’s degree in marketing, communications, computer science, or a related field is often preferred. Relevant experience in SEO or a related field is also necessary. Strong analytical skills, technical expertise, and knowledge of search engine algorithms are essential for success in this role.
Email marketing coordinator
An email marketing coordinator is a digital marketing professional who creates and manages email campaigns to promote a company’s products or services to customers. Their primary responsibility is to design email templates and create content that encourages recipients to take action, such as making a purchase or visiting the company’s website.
Email marketing coordinators also segment email lists and personalize emails to increase engagement and drive conversions. They analyze email metrics, such as open rates and click-through rates, to identify trends and opportunities for improvement. They may also collaborate with other marketing professionals, such as content writers and social media specialists, to ensure that their work is aligned with the overall digital marketing strategy.
To become an email marketing coordinator, a bachelor’s degree in marketing, communications, or a related field is often preferred. Relevant experience in email marketing or a related field is also necessary. Strong communication skills, attention to detail, and the ability to work under tight deadlines are essential for success in this role. Familiarity with email marketing tools and software, such as Mailchimp or Constant Contact, is also important.
PPC specialist
A PPC (pay-per-click) specialist is a digital marketing professional who manages pay-per-click advertising campaigns, including search and display ads on platforms like Google Ads, Bing Ads, and social media advertising platforms such as Facebook Ads, Instagram Ads, and Twitter Ads. Their primary responsibility is to create and optimize PPC campaigns to drive traffic to the company’s website and generate leads or sales.
PPC specialists conduct keyword research to identify the most relevant and high-converting keywords for their campaigns, create ad copy and visuals, and optimize ad targeting options, such as demographics, interests, and geographic locations. They also monitor campaign performance and adjust bids and targeting to maximize return on investment (ROI).
PPC specialists may also collaborate with other marketing professionals, such as SEO specialists and content writers, to ensure that their work is aligned with the overall digital marketing strategy.
To become a PPC specialist, a bachelor’s degree in marketing, business, economics, or a related field is often preferred. Relevant experience in PPC advertising or a related field is also necessary. Strong analytical skills, attention to detail, and knowledge of PPC advertising platforms and tools, such as Google Ads and Bing Ads, are essential for success in this role.
Marketing coordinator
A marketing coordinator is a digital marketing professional who supports the implementation of marketing campaigns and initiatives. Their primary responsibility is to assist in the planning and execution of marketing activities to promote a company’s products or services.
Marketing coordinators may work on a variety of projects, such as email marketing, social media marketing, content marketing, and events. They assist in the creation of marketing materials, including presentations, brochures, and other collateral. They may also monitor marketing budgets and help track and analyze marketing metrics.
Marketing coordinators may collaborate with other marketing professionals, such as SEO specialists, content writers, and social media specialists, to ensure that their work is aligned with the overall digital marketing strategy.
To become a marketing coordinator, a bachelor’s degree in marketing, communications, or a related field is often preferred. Relevant experience in marketing or a related field is also necessary. Strong communication skills, attention to detail, and the ability to work in a fast-paced environment are essential for success in this role. Familiarity with marketing tools and software, such as Google Analytics, Hootsuite, or HubSpot, is also important.
Analytics specialist
An analytics specialist is a digital marketing professional who analyzes data to measure the effectiveness of digital marketing campaigns and initiatives. Their primary responsibility is to gather, interpret, and report on data from a variety of sources, including web analytics tools, social media platforms, and email marketing campaigns.
Analytics specialists create reports and dashboards that help marketing professionals and other stakeholders understand how their digital marketing efforts are performing. They use data to identify trends, opportunities for improvement, and areas where resources can be allocated more effectively.
Analytics specialists may also collaborate with other marketing professionals, such as SEO specialists and PPC specialists, to ensure that their work is aligned with the overall digital marketing strategy.
To become an analytics specialist, a bachelor’s degree in marketing, statistics, computer science, or a related field is often preferred. Relevant experience in analytics or a related field is also necessary. Strong analytical skills, attention to detail, and the ability to work with large sets of data are essential for success in this role. Familiarity with analytics tools and software, such as Google Analytics, Adobe Analytics, or Tableau, is also important.
Digital marketing assistant
A digital marketing assistant is an entry-level digital marketing professional who provides support to the digital marketing team in executing marketing campaigns and initiatives. Their primary responsibility is to assist in the planning and execution of digital marketing activities to promote a company’s products or services.
Digital marketing assistants may work on a variety of tasks, such as social media management, email marketing, content creation, and SEO. They assist in the creation of marketing materials, including presentations, graphics, and other collateral. They may also monitor marketing budgets, help track and analyze marketing metrics, and provide administrative support to the digital marketing team.
Digital marketing assistants may collaborate with other marketing professionals, such as SEO specialists, content writers, and social media specialists, to ensure that their work is aligned with the overall digital marketing strategy.
To become a digital marketing assistant, a bachelor’s degree in marketing, communications, or a related field is often preferred. Relevant experience in marketing or a related field is also necessary. Strong communication skills, attention to detail, and the ability to work in a fast-paced environment are essential for success in this role. Familiarity with marketing tools and software, such as Google Analytics, Hootsuite, or HubSpot, is also important.
Affiliate marketing coordinator
An affiliate marketing coordinator is a digital marketing professional who manages a company’s affiliate marketing program. Their primary responsibility is to recruit, manage, and motivate affiliates to promote the company’s products or services.
Affiliate marketing coordinators work with affiliate networks and individual affiliates to create and execute marketing campaigns that drive traffic to the company’s website and generate leads or sales. They create and distribute marketing materials, including banners, text links, and email templates. They also monitor affiliate activity and track performance metrics to ensure that the program is meeting its goals.
Affiliate marketing coordinators may collaborate with other marketing professionals, such as SEO specialists, content writers, and social media specialists, to ensure that their work is aligned with the overall digital marketing strategy.
To become an affiliate marketing coordinator, a bachelor’s degree in marketing, business, or a related field is often preferred. Relevant experience in affiliate marketing or a related field is also necessary. Strong communication and negotiation skills, attention to detail, and knowledge of affiliate marketing platforms and tools, such as Commission Junction or ShareASale, are essential for success in this role.
Conversion rate optimization specialist
A conversion rate optimization (CRO) specialist is a digital marketing professional who focuses on improving the conversion rate of a website or digital marketing campaign. Their primary responsibility is to analyze user behavior and data to identify opportunities for optimization, and then implement strategies to improve the conversion rate.
CRO specialists use a variety of tools and techniques, such as A/B testing, user testing, heat mapping, and data analysis, to identify areas where improvements can be made. They also work closely with other marketing professionals, such as UX designers, content writers, and PPC specialists, to ensure that their work is aligned with the overall digital marketing strategy.
CRO specialists may also be responsible for creating and implementing landing page optimization strategies, improving website navigation and usability, and developing and executing personalization and segmentation strategies.
To become a CRO specialist, a bachelor’s degree in marketing, business, or a related field is often preferred. Relevant experience in CRO or a related field is also necessary. Strong analytical skills, attention to detail, and the ability to work with large sets of data are essential for success in this role. Familiarity with CRO tools and software, such as Optimizely, VWO, or Google Optimize, is also important.