How To Grow Your Online Coaching Business In 10 Steps
How do you grow an online coaching business? It might seem like a daunting task when you’re just starting out, especially when you don’t have any clients yet, but if you follow these 10 steps, you’ll be able to grow your business in no time!
1) Set goals
One of the best ways to grow your online coaching business is by setting goals. Goals give you a framework for what you want your business to look like in the future and they provide a point of reference as you make decisions and take actions along the way.
Setting goals can help you make smarter decisions because you’ll have a foundation for decision-making. As you set your goals, make sure they’re SMART: specific, measurable, attainable/achievable, relevant and time-based.
2) Create a plan
Online coaching has grown tremendously over the last decade, and one of the reasons for this is that it gives people the opportunity to work on their own schedule. Whether you’re a seasoned coach or just getting started, there are a number of things you can do now to grow your online coaching business in ten steps.
1) Choose a niche.
2) Market your business.
3) Create a website that positions you as an expert.
4) Invest in professional-looking video content and advertising.
5) Offer high-quality downloads at no charge, and offer follow-up courses for additional fee.
6) Take advantage of other platforms like iTunes U, Udemy, Udacity, LinkedIn Learning and Skillshare, which offer low barriers to entry for selling courses or giving away free information.
3) Develop consistency
- Create a weekly schedule with topics, time, and length of coaching sessions
- Create an email marketing plan that includes an opt-in form on the website and a monthly newsletter
- Make your offerings clear by defining what you’ll provide for people who sign up for your program and make sure it is something people are willing to pay for. Offer different levels of membership so people can choose how much they want to invest in themselves each month.
4) Pick the right niche for you
One of the most important decisions that you’ll have to make when starting your online coaching business is choosing a niche. When choosing a niche, consider what skill set you have that can be transferred into teaching others and what interests you. You should also take into consideration who your target market is and how much time each day you’re willing to invest in your business.
5) Get your customer service right
As the CEO of your business, you’re the customer service representative. It’s your job to make sure every customer is happy and knows they were valued by their experience with your company. The most important thing you can do to provide excellent customer service is keep an eye on feedback from customers and act accordingly. If customers are complaining about a certain issue, find out what the root cause of that issue is so it doesn’t happen again!
6) Invest in your Education
Investing in your education is an investment that you won’t regret. Continuing to learn and evolve will help you bring the best version of yourself and expertise to your clients, which will make them feel more confident about their work with you. Plus, investing in yourself helps you grow your business so that it can reach more people.
The first step is deciding what type of online coaching will work best for your clients.
7) Analyse your Market
I’m going to start by analyzing my market. I want to know what they need and what they’re looking for, so I can make sure that this is something that people are interested in and needs.
I want to make sure that if I choose these options, I’ll be giving my clients value for their money so that they get what they need and are happy with it. I can then use any feedback from them as to how much people would pay for certain things, which will be useful when deciding what packages I should sell.
I also want to check that there isn’t anything else out there like my program already or something similar.
8) Get Referrals
Referrals are the lifeblood of any business, and for a coach, referrals can be your bread and butter. Here are some ways you can encourage your clients to refer their friends:
-Offer incentives. Offer deals on products or services that will appeal to your client’s friends, offer discounts on coaching sessions if they refer someone who ends up using the service.
-Ask them. Asking at the end of a session is always a great time.
-Follow up with them. Send your clients a quick email or ask them on their next session if they’ve recommended you to anyone yet. Often they’ll say no, and that’s okay, but then follow up a month later and check in.
9) Build your team
If you’re a solo business owner, you’ll need to either hire someone for the position or outsource it. When hiring, it’s important to know what kind of skills are needed for the position and how much time will be necessary on a day-to-day basis. Outsourcing is an option if you don’t want the responsibility of managing employees but still want high quality work.
10) Have fun!
- Start with yourself. Take an honest look at your strengths and weaknesses and try to figure out what you’re good at. One great way to do this is by using the Strengths Finder Assessment (available on Amazon).
- 2. Find your niche. Once you know what you’re good at, it’s time to go find a market that needs it!
Growing your coaching business can be hard. But, if you follow these steps, it won’t seem as overwhelming. Remember that the most important thing is you and your coaching service. Make sure you’re always taking care of yourself first, so that you can take care of others.